Since the late 1970s, the first gas water heater was the sign of "hot water civilization"in our country. The water heater market has experienced more than 20 years' dvelopment, and water heater has developed from the gas water heater to electric water heaters and solar water heater. Now, these three heaters have taken up the whole market. According to the statistics of the China National Hardware Association, 57.4% of China's urban households have the gas water heater, 31.3% have electric water heaters, only 7.6% has solar water heater. The high penetration of water heaters gradually pushes China's "hot water civilization" forward. With the advent of the entire world's energy crisis situation, the advances in technology, changes in the construction of residential structures as well as the pursuit of the quality of life,commercial heat pump water heater (air source water heater) as a new product, begins to show its importance in the mission of hot water civilization for its unique advantages of energy-saving, environmental protection, healthy, and substantial supplements of the hot water, and it maintains an annual growth rate of 300-400%, we can boldly predict that air source water heater is bound to be the fourth generation of water heaters following the gas water heater, electric water heater and solar water heater.
Marketing Promotion of Heat Pump Heater
solar water heater for pools has high cost and complex principle, and these product characteristics determine that we must find the accurate target consumer in the pre-promotion to get the maximum ratio of input-output. There are two major problems need to be attached great importance: First, the accurate positioning. Product quality, appearance, service should have a clear positioning; second, accurate positioning of the target consumer groups. The first thing to do is to make social and consumer acceptance of the product concept and the consumer culture to form a new market for new type of product. However, because of the limitations of all various factors, it is the weakest aspect in the heat pump water heater market. Dealers have to make some depth studies to improve the accuracy of the positioning of the target consumer group according to the characteristics of the heat pump water heater products.
Development of Heat Pump Heater
Considering the current status of heat pump industry, it cannot achieved high sales in the short term. Firstly, we should occupy the high-end consumer groups, and then gradually affect the low-end consumer groups, in order to gradually spread the heater to a greater range of users through its excellent reputation.
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